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Search Engine Optimization / Internet Marketing |
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Friday, 23 May 2008 |
Most website owners soon come face-to-face with the following situation: their website have been up and running for quite some time and yet they have no idea of the return on their investment on it. Worse is the case when they begin to feel that their website is not achieving the marketing objectives they dreamed it would fulfill.
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Are there visitors coming to our site?
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How many of these visitors really look at our products?
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Which of these visitors are the ones who really inquire?
and more importantly ...
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Are these website visits converting to sales?
Sales, as most sales people will tell you, is a numbers game. The more people get to know about what you're selling, the better chances you have of landing a sale. The key therefore is to increase the number of eyeballs that are drawn to your site so as to increase the number of potential buyers. This is where search engine optimization / Internet marketing comes into play. Here are some interesting facts about search engines:
"Millions of people query the search engines every day to find products you sell *"
"Search engines are the number one way consumers find new web sites online, used by 73.4% of those surveyed" -- Forrester
"Search engines is the number one way to generate traffic on websites" -- WebCMO
"80% of internet users use search engines to find the sites they want"
-- Georgia Institude of Technology
"Users looking for products are far more likely to type the product name into a search engine"s search box (28%) than browse shopping "channels" (5%) or click on ads (4%)" -- Jupiter Media Metrix & NPD
"Search engine positioning was the top method cited by web site marketers to drive traffic to their sites (66%), followed by email marketing (54%)" -- Direct Marketing Association
"On average, Americans experience "search rage" if they don"t find what they want within 12 minutes"
-- WebTop Search Rage Study
Click here --> [ Contact Us ] to send us a brief message regarding your
requirements and we will contact you as soon as we can. We'll be happy to discuss strategies with you.
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